Club Texting - Case Study
Elevate
Objectives:
Elevate is a Hawaii based church that 'exists to inspire a movement of caring and growing communities that fill Hilo and the nations of the earth with the worship of Jesus.'
Elevate is a youth-focused, community-driven organization with outreach efforts that extend beyond the confines of the church. Because many of the community members are on the go, Elevate decided that a text messaging solution would allow them to quickly, effectively reach their members. Club Texting delivered that solution.
Solution:
Elevate signed up the church’s leaders along with members of the community by highlighting their new text messaging service at services and community events.
They then sent out messages to achieve a number of goals:
- Promoting Special Events: “REVO this sat. @ new venue: old farmer’s exchange – btwn downtown L&L & Sack n Save. Spread the word to everyone, REVO is on!!!
- Promoting Church Campaigns: “tonight the ‘elevate africa’ vision plus another night of intense worship. come ready to shake things up!
- Promoting Church Services / Prayer Groups: “gathering tonight @ hmc, pastor dwight on freedom, sweeeeet worship and lots of good fun at the café. See you there!"
Outcome:
Elevate continues to send text messages to its members on an almost weekly basis. As more and more people learn about and look forward to receiving these updates, Elevate's list is growing rapidly.
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