Philly Style Magazine SMS Marketing Case Study:

Club Texting - Case Study
Philly Style Magazine

Objectives:
Philadelphia Style Magazine is the city's premier lifestyle and fashion publication. They deliver inside information to an affluent 25 - 45 year-old subscriber base.

When Philadelphia Style Magazine decided it was time to build a deeper relationship with their customers, they turned to Club Texting to set up a text messaging subscription service. In doing so, they hoped to build up a customer database rich with demographic data.

Solution:
Philly Style chose Club Texting to provide them with the technology to execute their text messaging marketing campaign. Within 24 hours, Club Texting created an account with the key word “STYLE”.

Philly Style offered the first 50 text subscribers a gift certificate for a free appetizer & cocktail at the restaurant of their choice. This offer was included in a promo page announcing the launch of the Style Club Texting service in the March/April issue. They reinforced the campaign launch in subscriber email newsletter.

Philly Style developed a Call To Action (CTA), which they deployed online and offline, integrating the CTA into a broad range of marketing campaigns: “Text STYLE to CLUBS (25827) and receive alerts for special STYLE events and exclusive sweepstakes!”

Online, they added their CTA to the signature of all employee emails and integrated the text list subscription process into their Style Club website registration procedure.

Offline, they handed out VIP cards with CTA at past Philly Style events, such as issue launch parties. Future events include Center City 6, a popular Philadelphia after-work happy hour series. They also sent out a street team to hand out VIP cards with CTA in high-traffic locales, such as parks and popular dining districts.

Enhanced data collection:
One of Philly Style’s primary objectives was to collect consumer demographic data. Club Texting’s two-way system allowed them to achieve this goal. Customers provided home address and other demographic information in exchange for special offers.

Outcome:
Within two months of implementation, Philly Style Magazine has reached their target number of subscribers. With Club Texting's help, they achieved their goals with little effort, and little up front investment.

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