Yellow Rose Mobile Marketing Case Study:

Club Texting - Case Study
Yellow Rose

Objectives:
The Yellow Rose, located in Austin, TX, is truly a World Famous Cabaret. For over 26 years, the “Rose” has been the most widely recognized Gentlemen's Club in central Texas. In fact, they were recently the onlycabaret in Central Texas to be nominated by Exotic Dancer Magazine as 2007 Gentlemen's Club of the Year. “There is something for everyone at the World Famous Yellow Rose”

Brodie Owen, Director of Marketing/Promotions, describes the Yellow Rose to be “like Cheers…with a twist. Our customers are indeed our friends, and many of them are considered to be family.” Repeat business is huge here, and when Brodie decided it was time to implement a turn-key text messaging service for interactive promotions, he partnered with Club Texting.

Solution:

In January 2008 the Yellow Rose kicked off their first campaign, promising “We’ll Cover Your Cover” to all SMS subscribers throughout the month. Customers who sign up receive “the most exciting specials and invitations that we’ve reserved exclusively for members of the SMS Party List.” The program is positioned to have “Member’s Only” benefits that include admission, discounted drink specials and invitations to their exclusive “VIP Parties.”

Over the next couple months, the Yellow Rose expanded their texting promotions to work hand in hand with their newly redesigned website. Every page on their site has the same heading (pictured below), where people can subscribe using Club Texting’s customizable signup widget. A few other means of promotion include:

Flyers encouraging customers to join are distributed both in-venue and on Austin’s legendary “6th Street.”

Continuous communication to potential subscribers via MySpace, Facebook and their extensive e-mail database

Exposure on various LCD screens in-venue and inside their limousine

Outcome:

"After having been with a different provider, we are more than satisfied with the features and service provided by ClubTexting.com. Prompt and reliable delivery, courteous and attentive representatives, along with their continuous efforts to further improve an already wonderful system, has made ClubTexting.com one of our most valued partners!!!”

Brodie Owen - The Yellow Rose - Austin, TX

Customer response has been incredibly positive:
Recently, the Yellow Rose sent out a text message (shown below) to their entire subscriber base and tracked the response rate at the door. Final response rate from one text was over 40%!!

Yellow Rose - Sat 03/01/08 - 9pm - UFC 82: Silva v. Henderson PPV - 24 HD Screens / Full Sound Main Event - SHOW THIS TEXT TO SAVE $ 5 OFF ADMISSION!!!

Interested in setting up a Club Texting account for your business?
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