The 2004 election cycle saw the emergence of the internet—specifically blogs—as an essential part of any political campaign. By November 2008, the blogosphere and social media were old hat. So what technological leap defined the 2008 election cycle? Text Messaging of course.
Barack Obama's successful 2008 presidential election campaign relied upon SMS text messaging like no campaign before it. They recognized its myriad benefits and put the medium to good use. Text messaging for political campaigns can be leveraged to power:
Recent elections have shown, in tight races, turn-out can make or break a campaign. Text Messaging is the communication method of choice amongst members of the elusive 18 – 29 voting bloc, and thus should be an essential tool to any political campaign. Supporter text messaging databases built up over a campaign will become a pivotal GOTV (Get Out The Vote) tool come election day.