Customer Spotlight
Elevate Church Customer Spotlight
Objective:
Elevate is a Hawaii based church that ‘exists to inspire a movement of caring and growing communities that fill Hilo and the nations of the earth with the worship of Jesus.’
Elevate is a youth-focused, community-driven organization with outreach efforts that extend beyond the confines of the church. Because many of the community members are on the go, Elevate decided that a text messaging solution would allow them to quickly, effectively reach their members. Club Texting delivered that solution.
Solution:
Elevate signed up the church’s leaders along with members of the community by highlighting their new text messaging service at services and community events.
They then sent out messages to achieve a number of goals:
- Promoting Special Events: “REVO this sat. @ new venue: old farmer’s exchange – btwn downtown L&L & Sack n Save. Spread the word to everyone, REVO is on!!!
- Promoting Church Campaigns: “tonight the ‘elevate africa’ vision plus another night of intense worship. come ready to shake things up!
- Promoting Church Services / Prayer Groups: “gathering tonight @ hmc, pastor dwight on freedom, sweeeeet worship and lots of good fun at the café. See you there!
Outcome:
Elevate continues to send text messages to its members on an almost weekly basis. As more and more people learn about and look forward to receiving these updates, Elevate's list is growing rapidly.
Tips Of The Month
Sending Random Messages
Did you know about Club Texting’s “random sending” feature that allows you to send a text to just one or a few people at random? This is great for giveaways, contests, etc. For those of you that would like to give this a try, follow these simple steps:
From the Send Broadcast page:
- Click the Select Additional Information drop-down and select Limit Size of Send
- Click Add Additional Info button (your page should refresh)
- Scroll to the new box that says Limit Size of Send
- Change "first" to "randomly" so that it selects the number(s) at random
- Enter how many "lucky" numbers you want to send to
- Type out your message and hit Save
Mobile Marketing Industry News
Breaking Down The Walls Of The Mobile Web's Garden
Ever since wireless companies began offering Internet services on cellphones, users have shared a similar complaint, largely because the companies want to control which sites their customers visit. But now those walls are beginning to break down, in a development that harkens back to America Online's failed attempt to limit its Internet subscribers' surfing in the 1990s
SMS Usage At Verizon Up To 10 Billion Messages A Month
Verizon Wireless customers sent and received more than 10 billion text messages (or SMS messages) in June 2007, a company record and the highest reported total of any wireless service provider in the nation.
New York Times on Text Messaging To Reinforce Branding
New York Times Business writer Bob Tedeschi takes a look at text messaging, and how online retailers are successfully using the medium to reinforce their brand messages.
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August
2007 Newsletter
