Customer Spotlight

Ran Pass Liquors is more than your average liquor store. Each year, this El Paso-based liquor store donates over 10% of its income to local charities, sponsors numerous events in the El Paso market - from live bands to its very own event "UNITY JAM" – and stays ahead of the game by offering their customers drink recipes and special discounts. To further extend their reach, Ran Pass also delivers and sells to bars & nightclubs. Following an overhaul of their website, customers will be able to seek information on brands, mixers, wines, etc.

 

Objective:
Ran Pass was looking for an innovative way to keep current and potential customers posted on their weekly discounts, specials, events and other news, especially during slower days of the week.  With the upcoming website, they not only wanted to offer customers an online ordering option, but also a TXT-2-Order option for those customers on the go.  Ran Pass Liquors turned to Club Texting to come up with a custom program that will meet these needs.

Solution:
Ran Pass chose to unveil their text messaging program in two phases. The first was a push to generate signups and send mass discounts to their subscribers. Here is a sample of tactics:

• Offering 10% time-sensitive discounts on purchases, along with free t-shirts
• Using MySpace bulletins to promote the program and our Widget to increase signups
• Ordered over 1000 custom water bottles to distribute during the upcoming Mardi Gras festival with a call-to-action directly on the label
• Hired female staff members to hand out cards at bars/clubs with Text incentives 

Phase two, which will be completed shortly, will include a brand new online ordering system for deliveries. Registered customers who wish to order via SMS can simply text “LIQUOR + their order” to 25827. They will immediately receive a confirmation message, and their order will be delivered in under 30 minutes.

Outcome:
Using the Club Texting system, Ran Pass has started collecting a valuable database of cell phone numbers and, with a strong marketing campaign in place over the next few months, will be a pioneer in mobile spirits sales!

Mobile Marketing Outlook For 2008

A recent study by by GfK NOP Research presents a very positive picture of what we can expect in 2008, for the growing mobile marketing platform. Among the key findings:

• SMS text messaging remains the dominant non-voice service used by U.S. mobile subscribers, with 56% tapping away on phones.
• Of the one-third of cell customers who have seen mobile ads, most received them via SMS or MMS text messaging.
• In terms of demographic data, men were found to have 20% higher advertising recall than women. Meanwhile, African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50.
• When it comes to SMS texting, 82% of active users were under 24

The future of Mobile Marketing looks bright!

Mobile Marketing Industry News

More Than One-Third Of U.S. Pre-Teens Have A Mobile Phone
Wired Magazine has a must read article about the development of the iPhone and how it has already changed the entire landscape of the wireless industry in America.

Analysts Boost Mobile Ad Outlook
eMarketer projects mobile ad spending overall to cross the $1 billion threshold for the first time, jumping to $1.55 billion in 2008 from $878 million last year.

Text Messages Sent To Grow To 2.3 Trillion In 2008
Gartner estimates that about 1.9 trillion messages were sent this year and next year will see 20 percent growth to reach the 2.3 trillion mark.North America [...] will see significant growth. We're expected to send more than 300 billion messages, up from 189 billion in 2007. That means North America alone will account for roughly 25 percent of the growth in message use in 2008.

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Club Texting Inc.
www.clubtexting.com | 244 Fifth Ave, Ste A224, NY, NY 10001 | (212) 255-4663