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The Power Of Mobile Marketing
Our mission at Club Texting is to serve our clients with the most powerful text
messaging technology available. Our monthly newsletter is full of useful
information that will keep you updated on the latest about our company and the
most recent trends in mobile marketing. If you are interested in how to
get the most out of your marketing campaigns, please read on....
Customer Spotlight
When Philadelphia Style Magazine decided it was time to build a deeper relationship with their customers, they turned to Club Texting to set up a text messaging subscription service.
Philadelphia Style Magazine is the city's premier lifestyle and fashion publication. They deliver inside information to an affluent 25 - 45 year-old subscriber base.
Goals: Find an interactive solution to instantly reach a targeted "on-the-go" customer base in a relevant, personal way. Collect demographic data from customers to enhance database.
Strategy For Success: Incentivized Call-To-Action Campaign--Online, In Print, and On Site. Offers to customers include:
- Last-Minute Event Notification. Example: Happy Hour.
- Sweepstakes. Example: First five people to text back win a fabulous prize.
- Added Value: Notify subscribers of upcoming advertiser sales and promotions.
Call To Action (CTA): Text STYLE to CLUBS (25827) and receive alerts for special STYLE events and exclusive sweepstakes!
Methods:
- Offered first 50 text subscribers a gift certificate for a free appetizer & cocktail at a hip local restaurant.
This offer was seen in the following places:
- Included CTA in a promo page announcing the launch of the Style Club Texting service in the March/April issue.
- Reinforced the campaign launch in subscriber email newsletter.
- Added CTA to the signature of all employee emails.
- Integrated list subscription process into Style Club website registration procedure.
- Will hand out VIP cards with CTA at Philly Style events, such as issue launch parties and Center City Sips, a popular Philadelphia after-work happy hour series.
- Will send out a street team to hand out VIP cards with CTA in high-traffic locales, such as parks and popular dining districts.
- Enhanced data collection:
- Customers provide home address and other demographic information in exchange for special offers.
- Data can be collected via customer SMS response.
Outcome: Within two months of implementation, Philly Style Magazine has reached their target number of subscribers. With Club Texting's help, they achieved their goals with little effort, and little upfront investment.
If you'd like to see your success story in our next newsletter, get in touch with us at info@clubtexting.com.
Tip of the Month
Did you know that our HTML widget can be used anywhere , not just on your MySpace page? Allow your customers to subscribe on your venue's website, in email messages you send out, even on your blog! To get the code for
your web widget simply go to:
http://www.clubtexting.com/CreateLinks.html
Enter your list name (you can call your list whatever you want)
Also enter your designated keyword and you will instantly be provided with the
code you need. We suggest you forward this information to your web
designer to implement. If you need help with the widget please email: support@clubtexting.com
Mobile Marketing Industry News
SMS vs. SMTP Messaging
If you've been looking in to text messaging for your business, chances are you've come across two acronyms--SMS and SMTP. They refer to two very different types of messages, and today we're going to break down the important differences. First, we need to define the two acronyms.
Mobile Marketing Success Stories, Pt. 2
When Portland, Oregon's Rose Quarter decided that they wanted to find more effective, cost efficient promotional tools, they looked to text messaging. After a bit of early apprehension, they decided to go for it; the results speak for themselves: "Through text messaging alone, we sold $25,000 worth of tickets on the first day," Blankenship said.
The Tribeca Film Festival Delivers, Text Alerts, Mobile Video, & More
At this years Tribeca Film Festival trailers, shorts and full-length features were deilvered to handsets via Verizon Wireless, heralding the annual event's first venture into the mobile content arena.
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