As a night club owner you rely on a number of methods to assure a continuous flow of customers through your doors – flyers, promoters, print ads and email campaigns. All of these methods have their pros and cons, and they can be effective if done well, but none of them offer you the direct, personalized power of text message marketing.
Nightclub promotions can be a difficult task – you spend money in various places, and it is often difficult to see if your investments are paying dividends. SMS marketing campaigns keep costs low, while taking the uncertainty out of the nightlife promotions process. When you send out text messages promoting parties at your nightclub, patrons come through the door, with their phones in hand. Unlike email, which stays on the computer, you can have your customers pull out their phones to show you the message they are responding to – and in turn you can offer them VIP access, drink specials, reduced admission and other incentives.
If you haven't already, take a moment to see how other bars and nightclubs are already using text messaging. If you're thinking about text messaging for your night club then chances are that your competitors are already running texting promotions. It's time to bring your nightclub marketing efforts into the 21st century.