A blog dedicated to 'Innovative Marketing Trends, Tips and Reviews for Retail & Shopping Center Marketing Professionals. (Read More...)
Interactive mobile marketing, which prompts consumers to respond to advertising messages using their mobile devices, is a vast new frontier that has elevated direct marketing to supreme new heights. (Read More...)
While staying in South Korea doing my consulting work and teaching in a local university in the area of one-to-one marketing, I got to know of an excellent touch-point retail tool - "text-messaging" or some will called it "SMS". (Read More...)