Mobile Marketing / SMS Text Messaging Case Studies:

Club Texting has helped hundreds of individuals and organizations launch successful mobile marketing campaigns. Read some of our SMS text messaging case studies below.

Mobile Marketing / SMS Text Messaging for Nightlife

TAO Las Vegas Case Study

TAO is one of Las Vegas’ premier nightclubs. Traditional print and email marketing were not providing enough return for their regular and special club night events. To solve this problem, they decided to implement a text messaging marketing strategy to promote their weekly parties as well as their big DJ nights. TAO also needed an easy way to capture their customer’s information once inside the club. (Read The Entire Tao Las Vegas Mobile Marketing Case Study)

Pacha New York City Case Study

PACHA is one of New York’s largest and premier nightclubs. Traditional print and email marketing were not providing enough return for their regular and special club night events. To solve this problem, they decided to implement a text messaging marketing strategy to promote their weekly parties as well as their big DJ nights. PACHA also needed an easy way to capture their customer’s information once inside the club. (Read The Entire Pacha New York City Mobile Marketing Case Study)

Spearmint Rhino Case Study

Spearmint Rhino Gentlemen's Clubs and affiliated companies are the World's highest grossing Upscale Gentlemen's Club chain, operating locations around the World, and expanding at a rate of approximately 10 locations annually. The company, an international brand with venues on three continents, was looking for a way to continue their ongoing branding efforts in a way that would resonate with their core demographic. Recognizing the popularity of text messaging among those in their twenties, they decided that SMS marketing was the answer. (Read The Entire Spearmint Rhino Mobile Marketing Case Study)

Sandbar Case Study

Sandbar is a two acre entertainment complex on the water overlooking Manhattan, Ellis Island and the Statue of Liberty. A New Jersey landmark for over 20 years, Sandbar annually leads beer & liquor sales for the entire state of New Jersey—operating only 6 months out of the year. Sandbar’s Marketing Director, Vid Bahadur, saw the value of wireless communication when used for direct marketing. He also saw huge growth potential for the future: powerful marketing tools such as multimedia messages, including streaming commercial clips. Sandbar decided that the time was right to start turning their customers into subscribers, recognizing the potential to then leverage that existing subscriber base for future projects. (Read The Entire Sandbar Text Messaging Case Study)

Yellow Rose Case Study

The Yellow Rose, located in Austin, TX, is truly a World Famous Cabaret. For over 26 years, the “Rose” has been the most widely recognized Gentlemen's Club in central Texas. In fact, they were recently the onlycabaret in Central Texas to be nominated by Exotic Dancer Magazine as 2007 Gentlemen's Club of the Year. “There is something for everyone at the World Famous Yellow Rose” Brodie Owen, Director of Marketing/Promotions, describes the Yellow Rose to be “like Cheers…with a twist. Our customers are indeed our friends, and many of them are considered to be family.” Repeat business is huge here, and when Brodie decided it was time to implement a turn-key text messaging service for interactive promotions, he partnered with Club Texting. (Read The Entire Yellow Rose Mobile Marketing Case Study)

Coco Bongo Case Study

Hailed as “the number one Latin nightclub in New Jersey” by the NY Times, Coco Bongo has set the standard for nightlife and live entertainment in Elizabeth, NJ for over 7 years. Coco Bongo advertises their special events and concerts extensively, using radio, email, print and online marketing.  The challenge for Hillary Gomez, Marketing Director, was to find a more direct way to reach out to their clientele, so that customers feel a personal attachment to the club.  Hillary decided to partner with Club Texting based on affordability and a wide range of product features. (Read The Entire Coco Bongo Mobile Marketing Case Study)

Mobile Marketing / SMS Text Messaging for Event Promoters

Madison Square Garden Case Study

The 50 Greatest Moments at Madison Square Garden offered television viewers the chance to get the stories behind the stories. With never-before-seen images and exclusive interviews, this revealing series took viewers past the front row and behind the scenes of The Garden. Madison Square Garden enhanced their traditional marketing programs by partnering with Club Texting. In doing so they sought to 1) gain loyal viewers; 2) promote exposure for the series; and 3) increase viewership. (Read The Madison Square Garden Mobile Marketing Case Study)

Surf Expo Case Study
DMG World Media is an international exhibition and publishing company that produces more than 300 market-leading trade exhibitions, consumer shows and fairs, including the ever-popular Surf Expo. When Surf Expo decided it was time to raise the bar for communication with Expo attendees and exhibitors, they turned to Club Texting for a high-powered messaging solution. Roy Turner, Client Relations Director for Surf Expo, worked with Club Texting to create an effective, cost-efficient communication program to offer their 16,000+ attendees and 1,000 exhibitors. (Read The Surf Expo Text Messaging Case Study)

Mobile Marketing / SMS Text Messaging for Concert Promoters

Sony BMG - Boys Like Girls Case Study

In late 2006, to promote the release of their debut album, Boys Like Girls went on the road with The All-American Rejects on The Tournado Tour. Hoping to build a database of loyal fans, and to enhance the fan relationship, the band and their record company, Sony BMG, partnered with Club Texting to launch a mobile marketing campaign. (Read The Entire Sony BMG Mobile Marketing Case Study)

Mobile Marketing / SMS Text Messaging for Magazines

Philly Style Magazine Case Study

When Philadelphia Style Magazine decided it was time to build a deeper relationship with their customers, they turned to Club Texting to set up a text messaging subscription service. Philadelphia Style Magazine is the city's premier lifestyle and fashion publication. They deliver inside information to an affluent 25 - 45 year-old subscriber base. (Read The Entire Philly Style Magazine Text Messaging Case Study)
 

Mobile Marketing / SMS Text Messaging For Retail

Ran Pass Liquors Case Study

Ran Pass Liquors is more than your average liquor store. Each year, this El Paso-based liquor store donates over 10% of its income to local charities, sponsors numerous events in the El Paso market - from live bands to its very own event "UNITY JAM" – and stays ahead of the game by offering their customers drink recipes and special discounts. (Read The Entire Ran Pass Liquors Mobile Marketing Case Study)

Super Stop USA Case Study

Super Stop USA is a full-service gas station, car wash and detail center located near St. Paul, MN (Twin Cities). Their promise is simple: Quality In Everything We Do. WeGuarantee It. When you walk into the Super Stop, you immediately know you're someplace special. (Read The Entire Super Stop USA Mobile Marketing Case Study)

 

Emergency SMS Alert Systems

LSI Corporation Case Study

In the wake of the recent tornados that ripped through Kansas, local LSI Corporation employees set up a text-messaging alert system to ensure that residents of Greenburg could get urgent information quickly. A secondary goal was to comfort victims whose lives had been torn apart by letting them know there were people working to make things better. (Read The Entire LSI Corporation Emergency SMS Alert Systems Case Study)
 

Text Messaging For Religious Groups

Elevate Church Case Study

Elevate is a youth-focused, community-driven organization with outreach efforts that extend beyond the confines of the church. Because many of the community members are on the go, Elevate decided that a text messaging solution would allow them to quickly, effectively reach their members. Club Texting delivered that solution. (Read The Entire Elevate Church Text Messaging Case Study)

Text Messaging For Social Groups

City Year Case Study

City Year Corps, a non-profit organization with 16 communities across the country, unites young people from diverse economic, racial, and geographical backgrounds. Applicants have a range of programs to choose from, including full-time community service to after school engagements for high-risk youth. (Read The Entire City Year Text Messaging Case Study)