Bluetooth Marketing – Proximity Marketing is the next generation of mobile marketing. What is proximity marketing? Picture this: A customer walks by your storefront. An advertisement offering a discount immediately appears on their cellular phone. How does this happen? Bluetooth -- the same technology that powers nearly all handsfree earpieces. Among cellular subscribers, 71% use a mobile phone that already supports Bluetooth!
Bluetooth proximity marketing allows you to reach out to your customers instead of waiting for them to come to you.