How well do you keep up with the latest changes in marketing? If you want to have a fresh and engaging brand, it is essential that you remain on top of marketing trends. Here are four you should be watching right now.
Revival of Email
Email marketing is not dead. In fact, some companies are reviving their newsletters and other email marketing tools. Social media algorithms have changed, making it harder for brands to have control over which of their followers see their posts. As a result, social media marketing has lost some of its luster; instead, they prefer email marketing thanks to its direct route to consumers.
To take it even further, consider implementing a text message marketing campaign. It gives you the control of what content your users see. Unlike email marketing, which has about a 30 percent open rate, texting has an almost 100 percent open rate.
Company Culture and Authenticity Matters
Consumers often make decisions based on their emotions and experience with a company rather than price and other objective factors. This is especially true for millennial consumers, which is why branding and customer engagement have become so important in marketing. Expect these factors to become even more important in the coming years. Focus on creating an authentic brand and make the customer experience a priority.
The Importance of Mobile Marketing Grows
At the end of 2016, more consumers used mobile devices to access the internet than desktop computers. To further emphasize the importance of mobile, Google is ushering in a mobile-first index. This prioritizes the web version of a company's web page rather than the desktop for SEO ranking purposes. This makes having a mobile marketing campaign that much more important.
Chatbots and AI
Chatbots and artificial intelligence continue to drive the future of marketing. More and more businesses are implementing chatbots so they can provide 24/7 service for customers without needing to hire additional employees.
Chatbots and AI also will alter the way in which people search for things. As more and more people adopt devices like Siri, Alexa, Google Home, they are relying on voice search more frequently. This changes the way in which they receive the information as well. As such, businesses will need to aggregate their information to ensure that their website and company information is found in these type of searches in the same way as traditional website searches.
Paying attention to marketing trends can help you stay ahead of your competition and provide better service to your customers. Interested in learning more about you how can improve the customer experience? Text message marketing can have a big impact.
Contact us to learn more about the great ways that text message marketing can help your business grow.