SMS message marketing can help businesses easily connect with target audiences and boost sales.
More than 90 percent of adults in the U.S. keep their smartphones within arm's reach. Over 95 percent of text messages are read within a few minutes of receipt. About 90 percent of mobile searches lead consumers to take action.
Have these figures caught your attention?
In case you aren't already familiar with SMS message marketing, this method of communicating with customers is taking the marketing world by storm. It's effective, affordable, and it's easy to create a campaign. More and more businesses are using this mobile marketing method to reach customers and drive sales.
Whether your business sells shoes, electronics, or sandwiches, here are five ways approaches to text message marketing that can help boost your sales.
1. Create Limited Time Offer Campaigns
Nothing creates a stronger sense of urgency than advertising something that will disappear soon. When the clock is ticking, customers will feel compelled to jump on an offer before it's too late. People just can't help themselves when it comes to highly attractive deals with a tight time frame for redemption.
Offering a limited time deal to your customers will pique their interest and entice them to redeem your offer. For example, "50% Off for 48 Hours Only" will nudge your customers to take action if you've indicated that the offer is only available within a short window of time.
2. Let Your Customers Know about Special Promotions
If your business usually runs special promotions during certain seasons or months, text message marketing can work well for you. For instance, if you're a clothing retailer, you might want to consider running exclusive promotions on certain summer items, and using text messages to inform your customers about these seasonal specials. If you've already established a list of mobile subscribers, you can create an SMS message marketing campaign to let your customers know about the special summer deals that will fade away as quickly as the season itself.
Sharing information through text messages allows you to notify your customers directly about your promotion, as opposed to print ads or TV commercials. Delivering your marketing messages via text helps ensure your audience is actually reading what you have to say.
3. Make Your Subscribers Feel Important
It goes without saying that everyone wants to feel valued, including your customers. Turn the tables and think about your experiences as a customer, and how businesses made you feel in the past. The most positive and memorable experiences are probably the ones where the businesses made you feel valued. So why not do the same for your customers? With SMS message marketing, you can make your customers feel important and attract their attention by using an element of exclusivity.
Texting your customers about promotions and exclusive products can significantly increase open rates.
For example, you can send your best customers VIP offers and exclusive discounts to make them feel as though they are part of a special group that has access to something unique which is not available to the public. Make them feel special, and it may help to boost your conversion rates.
4. Make Them an Offer They Can't Turn Down
Create a compelling offer for your customers that they simply cannot turn down. Do something for them that will convince them to buy from you. Whatever you're offering needs to be something that your customers will perceive as something of value; something which they simply cannot pass up. Without a compelling call to action, your customers aren't exactly going to jump out of their seats to redeem your offer.
5. Boost Effectiveness With Cross Promotion
Why not integrate your mobile marketing efforts with other marketing channels you've already got in place? An integrated approach can help you attract a bigger audience, which can seriously boost sales. For example, if you've already got an email marketing strategy in place, consider using this channel to inform your customers about your new mobile program. You can create buzz around your mobile communications program via your business website, social media profiles, and print ad campaigns.
Mobile can be used to send short, time-sensitive text messages about everything from appointment reminders to last-minute sales. Adopting a cross-channel promotion strategy can help you increase the effectiveness of your mobile marketing efforts.
Don't Waste Another Minute: Start Raking in the Sales With SMS Message Marketing
We've explained to you what SMS message marketing can do to drive sales for your business, so why delay? At Club Texting, we can help you launch your first text message marketing campaign quickly, and at a low cost to your business.
To get a feel for how helpful SMS marketing can be for your business, try Club Texting free today!
Author Bio:
Lisa Simonelli Rennie is a freelance web content creator who enjoys writing on all sorts of topics, including online marketing, social media advertising, personal finance, and anything to do with the internet industry.