Businesses that have multiple locations don't have to always use the same mass text messaging campaign for all their stores. With a few simple actions, you can easily create multiple text marketing campaigns for each of your store locations, or you can text subscribers about all your locations. The following tips will help you to get the most out of your text marketing program at each of your stores.
To Use Multiple Keywords or Not
If your business has several locations, you may benefit from multiple keywords.
Using multiple keywords is an easy way to set up individual campaigns for each of your store locations. However, it's important to keep in mind that this doesn't work for every business. Generally, if you have multiple locations in one small geographical location, it may not be in your best interest to run multiple campaigns. Your customers can easily get confused if they are receiving unique offers for different stores within close proximity.
Businesses that have locations further apart benefit the most from using multiple keywords. Using your keywords, you can tailor your campaign to target offers for customers in one general area.
Be Wary of Text Frequency -- Schedule Smartly
It is important that you do not overwhelm customers with text messages, as they may become frustrated. When you have multiple campaigns running for each store location, you run the risk of sending a customer more texts than they want to receive. While most customers will sign up to receive offers from their closest store location, some may sign up for multiple campaigns. Recent data suggests the ideal frequency for marketing texts is around two to four per month. Therefore, it is important that you schedule your campaigns smartly so that offers don't all go out at the same time.
Make Coupon Redemption Easy
Make it easy for customers to redeem coupons across locations.
People are motivated by offers and coupons. But if you offer a coupon for one location and it is not accepted at another, you run the risk of frustrating your customers. Therefore, it is best to send out coupons that are valid at all store locations, even if you are running multiple mass text messaging campaigns for your different stores.
Choosing Keywords for Cross-Promotional Advertising
One thing to keep in mind when running multiple campaigns is your advertising. Generally, your television and radio ads are already targeted for the specific geographical region, so it should not be difficult to include a special keyword for each of your stores. But it may be more of a challenge to market your mobile program via your website and social media profiles. If you have geographical-specific sites, then it is easier. Otherwise, you may have to just list the different keywords for each region or store location and allow customers to choose which one to sign up for.
Monitor Your Campaigns Smartly
Keep track of your customers and campaigns so that you avoid duplication.
When you have multiple keywords, the organization and management of your mass text messaging campaign becomes more difficult. You have to ensure that you have the right subscribers listed under the right campaign. Additionally, you want to continually see how many people sign up for more than one campaign so that you can adequately schedule your posts. It is also important to ensure your campaigns remain unique for each location while also benefiting your overall business. Once you have a strong foundation built for monitoring your different campaigns, it will be easier to ensure they run smoothly.
Although having multiple keywords, one for each of your locations, may seem like a great idea, it is not for everyone. However, many companies with multiple locations find it beneficial to organize their marketing campaigns per location, and having special keywords for each location helps you stay organized. Ready to see how you can use text marketing to advertise multiple store locations? Try ClubTexting for free.