American Red Cross debuts Text 2HELP program

It's always great to hear how text messaging is being used to help others:

The American Red Cross and the Wireless Foundation announced its Text 2HELP program a day after this publication broke news that the system faltered on Labor Day.

The program will let mobile subscribers make a charitable donation to the Red Cross Disaster Relief Fund by texting GIVE to the short code 2HELP (24357). The funds will go toward helping victims of Hurricane Gustav and any others that make landfall this season.

“We are encouraging cell phone users to make a $5 Text 2HELP donation to help the American Red Cross provide our neighbors in the Gulf Coast and people across the country with the help that they need in the face of emergencies,” said Gail McGovern, president/CEO of the American Red Cross, in a statement from Washington.

Read more at Mobile Marketer.

Get started for free!

Sign up now