We all know that the 18 - 34 demo is extremely mobile savvy (and of course teenagers and tweens in even greater percentages), but this bit of news is definitely surprising (in a good way!):

NEW DATA FROM INSIGHTEXPRESS SHOWS that when it comes to use of mobile features, Baby Boomers aren't that far behind their younger, seemingly more tech-savvy counterparts--a sign that mobile marketers and advertisers have the opportunity to tap into a wider, more diverse audience than previously thought.

The Stamford-based online market research firm surveyed more than 2000 mobile users and separated them into four age groups: Gen Y (18-24), Gen X (25-44), younger Baby Boomers (45-54) and older Baby Boomers (55-64).

Not surprisingly, mobile penetration was high across all ages, at 85% and 82% for Gens Y and X, respectively--meanwhile, 80% of younger Boomers surveyed had a mobile phone, followed closely by older Boomers at 79%.

Boomers' handsets were just as cutting edge as their younger counterparts, as 75% of younger Boomers and 68% of older Boomers had phones that supported text messaging--compared to 86% and 82% of Gens Y and X, respectively. Gen Y led the pack in actual text-message usage with 43%, followed by Gen X with 22%--but some 16% of all younger Boomers and 10% of all older Boomers sent or received text messages daily.

Head over to Online Media Daily for the rest of the findings and some interesting commentary.