The BlackBerry Storm hasn't exactly been the iPhone killer that RIMM was hoping for. Nevertheless, they managed to climb back to the top of the smartphone heap in Q1 2009. How? Discounts:
An aggressive “buy-one-get-one” promotion by Verizon Wireless helped Research in Motion’s BlackBerry Curve move past Apple’s iPhone to become the best-selling consumer smartphone in the U.S. in the first quarter of 2009, according to a market research report Monday.
RIM’s consumer smartphone market share increased 15 percent to nearly 50 percent of the smartphone market in the first quarter versus the prior quarter, as Apple Inc.’s (Nasdaq:AAPL) and Palm Inc.’s (Nasdaq:PALM) share both declined 10 percent each.
Sounds like an excellent recession strategy.
Read more @ Biz Journals.