Borders Bookstores Set To Go Mobile

mocoNews has alerted us to some interesting developments being reported by MarketingWeek. Borders, one of the largest book retailers in the world, is going mobile:

The retailer will send sample chapters to customers' phones free of charge before books are released and the book can then be purchased in-store for a discount of up to 20% using a barcode.

So how's it going to work?

A list of books will be placed on the Borders website with a password that can be sent to a specially created number. The customer will be sent a confirmation text message with a link that connects to the internet and downloads the chapter to an applications file.

Read the entire article @ MarketingWeek (via mocoNews).

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