Broadplay, a Toronto-based digital marketing agency with a focus on mobile marketing, offers access to President-Elect Barack Obama's victory speech through text message.
Users in Canada can text "Obama" to the Shortcode 123411 and receive his historic victory speech to their cell phones via text message. The Broadplay platform makes it "easy as 123" to receive information through SMS to all enabled cell phones and PDAs. This platform gives users the freedom to access information without necessitating the purchase of a data plan. On a standard-rated message basis, users experience the cost-effectiveness, convenience and usefulness of mobile data.