As an amusement park owner, you work hard to build rides, games, shows and other entertainment that attract and thrill your customers. Despite your efforts, you will not see a rise in attendance if you do not find a way to get the word out to potential customers. It is likewise important to engage with visitors so that they want to come back again and again. Club texting provides a way to engage with current and future visitors to increase business at your park. There are several ways that it has the potential to help your visitor numbers grow.
Access More Customers
Running a texting campaign has the potential to help you reach a much wider net of people. Over 90 percent of Americans own an SMS-enabled cell phone. This is more than those who have email or regularly visit social media sites. Additionally, text messages on average have a whopping 99 percent open rate, compared to about 20 to 30 percent of emails.
Together, this means that you have the chance to reach a wider demographic of customers, including those without regular access to the internet. Plus, any messages you do send out will actually be read, making it a much more effective marketing forum.
Reach an Interested Audience
Club texting is a permission-based marketing forum, so you can only send your messages to those who have opted in to receive them. You might think this reduces the number of people affected by the message. However, it actually has a much larger impact. When you run ads that try to bring in a wide variety of numbers, such as a print ad, TV spot, radio ad, billboard or flyers, you have a very low number that respond. Many of the people that see these ads have no interest in your amusement park -- or any others -- so the impact of the ad is quite low.
Alternatively, when you send messages to those on your texting campaign subscriber list, you have a much bigger impact. These people have enough interest in your company to sign up to receive messages. This might be because they have already visited or because they wish to visit one day. You can capitalize on this interest and turn them into customers much easier, and for less money, then it would take to convert someone with little to no interest in your park.
Motivate People to Visit
It is not just about reaching people with your message; however; it is also about actually motivating them to take action. Texting remains a more intimate medium. Most people still mostly use it to communicate with their friends and family members. They reserve any marketing messages for companies from which they really wish to hear. This means that they actually read your message and pay attention to it and that it has the potential to motivate them to act. When you include a strong call to action, it increases the chance that someone will visit your amusement park even more.
Increase Repeat Visitors
To turn a customer from a one-time visitor into a repeat visitor, it is important to engage them. First, they need to have a good time while at your park and experience great customer service. Regularly engaging with them afterwards through club texting provides a way for them to continue to think about your park and wish to return. Customer engagement has become the key aspect in turning customers into loyal ones, and texting has a better engagement rate than email or social media. Increase this effect by regularly offering incentives for them to return to the park, such as discount entry fees or free gifts.
These are just a few of the lucrative benefits offered by club texting. Integrating it into your marketing strategy will help you take your amusement park to the next level and attract more people to your park.
Contact us to learn more about how to use texting to help your amusement park grow.