It is important to find creative ways to attract new readers to your magazine so that you can continue to prosper. One unlikely, but incredible, tool to use is mass texting. It provides a way to connect with a large number of potential and current readers without breaking your marketing budget. There are many ways to take advantage of these benefits when promoting your magazine to increase your readership.
Engage Your Readership
Use texting to engage your readers so that they want more
As a magazine, it is essential to create loyal readers. One way to do this is to really engage them, and not just through the articles in your magazine. Mass texting has a very high engagement rate, roughly eight times as high as email. To reach this level of engagement, it is vital that you send messages of value to your text message subscribers so that they feel compelled to take action. Ultimately, what your audience deems valuable is dependent upon a multitude of factors, including their interests, behaviors, demographics, desires and relationship with your magazine. However, there are a few key factors that subscribers tend to see as valuable. This could include sending offers and deals for your magazine and partners, providing exclusive additional information complementing your latest issue, offering customer service through text and more.
Find a New Audience
Text message marketing also provides a way to help you find new readers to add to your list of subscribers. You can do this through adding a texting call-to-action on your current marketing campaigns. It does not take much space to include it, as you simply need to include your short code along with a keyword. For additional punch, choose a keyword that complements your ad while also attracting attention, such as a witty play on words. People carry their phones almost everywhere, so they can easily respond to your marketing collateral when they see it. Texting has a higher response and action than other call to actions. It gets get customers to take action and engage with your magazine. It can increase the number of interested leads with a high possibility of eventually turning into readers.
Make Sure Your Magazine Covers What Your Audience Wants
Use texting as a way to ask your readers what they want to read.
Mass texting provides a way to send out surveys and polls to discover what your audience wants to read. The easiest and most efficient way to find out what your audience wants is a texting poll. You ask a question and provide a few keywords to represent each of the possible answers. Then, your audience texts back to vote for their preferred keyword. You see which keyword has the most votes, and that one is the winner. You can do this to poll viewers on a future article, magazine cover and more.
If you want more in-depth responses, send your text message subscribers a link to a survey. Offer everyone who answered the poll the opportunity to follow a link to a more in-depth survey.
Mass texting provides a great way to engage with potential and current readers to help increase your magazine's business. You can connect with your readership outside of your issues and find ways to ensure that you create content they most want to read. This keeps your subscribers active and increases retention and renewal rates. With the right SMS marketing program in place, you will find that your magazine gains readers and you have a wider reach, helping your overall business.
Contact us to learn more about how text marketing has the potential to improve your business and help you connect with your readers.