We recently heard about an innovative Dutch insurance firm, over at textually.org:
As soon as weather warnings are issued that could make driving hazardous, Onna-onna sends its clients a text message advising them to be extra alert or even stay off the road. The company relies on weather reports from the National Meteorological Institute, and provides the text messages free of charge to clients who have signed up for them.
Aiming to reduce the number of accidents caused by heavy winds, icy roads and severe thunderstorms, the warning service is part of Onna-onna's wider efforts to promote road safety. Which isn't a purely philanthropic gesture, of course—lower accident rates are good for any insurer's bottom line. Onna-onna is planning to trial the service for a year before evaluating and potentially adding other SMS-based perks.
Read More @ Spring Wise (via Textually)
Head over to Club Texting to read our Emergency SMS Alert System Case Study.