USA Today's AdTrack column delivers the info on CBS Sports' successful March Madness mobile marketing campaign:
March Madness on iPhone is turning out to be a slam-dunk for CBS TV advertisers.
Advertisers for CBS (CBS) broadcasts of the NCAA men's basketball tournament now underway are getting a bonus: Their ads show up in games viewed on iPhones via a $4.99 CBS application.
Coke (KO), for one, is happy. "It's an innovative iPhone application that gives us an additional way to connect Coke Zero with NCAA fans," says spokeswoman Susan Stribling.
Read the entire story at USA Today.
(via MobileMarketingWatch)