As the mobile banner advertising space takes off we're like to see more stories like this one:

A recent UPS Store ad campaign on CNN.com Mobile is said to have generated significant lift in brand awareness, ad recall and intent to recommend and to use.

Aided brand awareness among people exposed to The UPS Store mobile ads was 75 percent higher than it was among people not exposed to the ads. That finding was one among from a custom research study that CNN Digital conducted in partnership with UPS Store agency Doner, Southfield, MI.

Read more @ Mobile Marketer.