Text message marketing is a great way to connect with customers.
Texting is big business. Recent data estimates that US mobile users in the 18 to 24 age demographic send an average of 67 text messages per day. Text message marketing represents an important opportunity for brands interested in reaching younger audiences. If you're thinking of adding texting to your enterprise marketing toolkit, there are several approaches you can take to develop an effective campaign. Here are five tips for making your next text message marketing campaign a success.
Create an Offer They Cannot Refuse
Few people can resist a good deal. If you want to improve foot traffic to your business, consider developing an offer that your customers simply cannot refuse. For example, you may want to offer returning customers a free drink or appetizer or exclusive VIP privileges for an evening. Take a look at past print and social media campaigns to determine which deals were most appealing to customers, and use that information to develop offers for upcoming text campaigns.
Make It a Limited Time Offer
Another effective way to get a good return on your text message marketing efforts is to create a sense of urgency for your customers. Consider putting a time table on your offer to improve campaign conversions. Making your offer valid for one night or one weekend only will entice more customers to take advantage of the good deal.
Craft a Clear Call to Action
Providing an attractive limited time offer may not be enough to get customers through the door. It's also important to have an effective call to action for your text message marketing campaign. A call to action provides customers with directions on how to take advantage of the deal your business is providing. Examples of effective calls to action might include, "Show this offer to your server to redeem your free drink" or "Present this deal at the door for VIP access."
Present your customers with a text message offer they cannot refuse.
Provide Your Business Name
While it may seem like a simple step, clarifying that the text message is from your brand is an important part of the process. Provide your business name in the first message to your customers to eliminate any possible confusion. This serves two purposes. Not only does it clarify things for your target audience, it also helps minimize any possible frustration among your customers. Always keep in mind that there are few things more frustrating than receiving an anonymous text message from a business.
If you're interested in driving foot traffic to your business, text message marketing is a great way to do it. Whether you're just launching your first campaign or you have considerable experience using mobile marketing to reach your customers, there are a few steps you can take to make your next text message marketing effort more effective. Creating an offer your customers can't refuse, making it a limited time deal, writing an effective call to action, and clarifying that the message they're receiving is from your brand can help improve your campaign conversions. Try ClubTexting for free to connect with more customers today!
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.