Media Post is reporting that Gannett Co, the owner of the USA Today and nearly 100 other smaller newspapers, has just rolled out a lot of free mobile content:
The Virginia-based media outlet has developed mobile news sites that correspond to some 84 daily newspapers and 19 broadcast station Web sites, as well as one for its national paper USA Today.
In addition to local news and information, the sites link to national news coverage available via the USA Today mobile site, and the content will be supported by local, regional and national display ads.
Users with handsets and data plans that allow for Internet browsing can access the sites for free by entering an 'm' before an existing Gannett site's URL (such as http://m.tennessean.com), via links from the home pages of all Gannet newspaper and broadcast Web sites, or by texting a unique daily short code to 59523. The short codes are being promoted through Gannett's print, online and broadcast news presentations.