One last item to report from this year's CTIA in Las Vegas:
Rich media mobile ad network Greystripe took hope top prize in mobile advertising at CTIA’s Emerging Technology Awards. The SF-based company, which raised $5.5 in Series C funding last month, announced today its big win in the “Mobile Applications and Widgets - Mobile Marketing / Advertising” category at the awards.
So what exactly did they win the award for?
Greystripe’s GS.Rich Media iPhone ad format earned them the prize. They allow for full-screen, Flash advertisements for the iPhone, enabling digital marketers to bring online creatives to mobile. The technology came out of their work in mobile gaming, where they designed in-game ads — images, video commercials and scrolling banners — that were worked into the flow of regular mobile gameplay without causing major disruptions.
Read more @ Mobile Marketing Watch