Guinness taps mobile for print campaign

Irish brewer Guinness has launched The Great Guinness Pint Contest, an interactive mobile program meant to engage consumers with the brand.

The program asks consumers at participating businesses to rate their pint of Guinness via their mobile phone. Each time consumers rate their pint they are entered into a sweepstakes in which the winner gets a trip to the Guinness Brewery in Dublin, Ireland, during the company's 250th anniversary.

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