We covered Shop Text's SMS payment platform back in April. Today we're passing along a press release that hit our Inbox: "Hi Fidel and F5 Records become first indie label and artist to run ShopText campaign."
In anticipation of the release of Hi Fidel's Company of Wolves album, F5 Records and ShopText formed a partnership to allow fans to order the album with a simple text message.
ShopText is the new, fun and easy way to shop, sample or donate simply by texting a keyword they see in any magazine, newspaper, television, poster, jumbotron or other offline advertisement. For those with ShopText accounts already, all you need to do is text ' FIDEL' to 467467 to order using your ShopText account and mobile phone. "As an indie music fan myself, I am excited that F5 is thinking out of the box and got in touch with us." says Mark Kaplan, Founder & CMO of ShopText. Kaplan adds, "We believe that by making music more accessible, ShopText is a great service for fans and artists alike."
Of course you're dying to know about the artist:
Company of Wolves is a testament to Hi Fidel's progressive rhyme styling and lyrical word schemes, which allows the listener to join in on the journey though time and space and benefit from the destination.
A truly global emcee with a viewpoint and sound to back it up, one would be hard pressed to box his sound into a single category. However, The Company of Wolves is perhaps the most accessible work yet to emerge from Fidel's extended career, while still retaining that uniquely lop-sided worldview that makes his music so dazedly impressive.