Text messaging has become one of the fastest growing marketing channels, but many companies still rely on email marketing as a way to communicate with customers. Although mass texting works well as a standalone marketing tool, it can also complement your email marketing efforts. With the right plan in place, it is simple to leverage your texting program to capture email address and grow your subscriber list.
A Texting Call to Action
Get creative with your CTA to increase engagement.
Asking potential customers to sign up for a email list or send an email message does not necessarily make the best call to action. People may not be in front of a computer or have their email handy when they walk by a poster or billboard, see a TV ad, or read a print ad in a magazine or newspaper. However, they will have their cell phone on them and can instantly text to join your mass texting program. You will capture many more subscribers using an SMS-based call to action as opposed to an email CTA, helping you to grow your list of potential customers with whom to communicate.
Ask Your Subscribers to Text Their Email
Once you have your mass texting program underway, it is time to send a text that asks subscribers to opt-in to your email marketing campaign. You can create an auto-response as part of the initial sign up that also asks for their email address, or you can send out a text at a later time. Your subscribers can text in their emails, which are then automatically included in your customer data so that they receive your marketing emails too. Many text message platforms integrate with the popular email marketing platforms, making it even easier to integrate the two.
Promote Your Email Campaign to Your Mass Texting List
Instead of asking your mobile subscribers to text in their email address, it is possible to simply promote your email campaign via mass texting. Although you do not want to overwhelm your followers with cross-promotional texts, it is beneficial to occasionally let them know of other ways to stay in touch with your company and receive discounts. In a text, you can provide information on how to sign up for your email campaign, as well as why it is beneficial to do so.
Provide Value
In order to get people to sign up for not one but two different campaigns, it is important that you illustrate their value for potential subscribers. Even if you only use your mass texting as a way to capture email, you need to first offer some type of value. The most common way to do this is to simply provide an exclusive offer or discount for joining.
Offer your customers something for opting in.
If you do plan to run two campaigns, it is even more important that you offer deals exclusive to each medium. You do not want your text message subscribers to opt out because they feel they receive the same exact information from your emails, and vice versa. Instead, they should want to be part of both lists because they receive valuable information and offers from both platforms.
The customers who have signed up for your mass texting campaign are already engaged with your company and want to receive communication from you. This makes it more likely they will want to sign up to engage with your business via email as well. By smartly integrating the two, you can use your texting program to capture emails to have another way to communicate with your customers. Contact us to get started with a mass texting campaign.