There are many features of a fitness center that attract people to choose it for their workouts. This could be the equipment, types of classes, fitness instructors, support, and more. Before people can choose a certain location over the competition, they first have to know about it and its various amenities. SMS marketing provides clubs with a promotional tool that can help attract more members. If you are unsure how to take advantage of this beneficial marketing channel, then try one of the following strategies.
Attract New Clients
Bring in more members by adding a text call to action on your ads
It is easy to add texting as a call to action to your already-existing promotional marketing material, including flyers, emails, print ads, radio or TV spots, and more. You can add a keyword and shortcode or number for people text to get more information. More than half of consumers have their phones within arms reach at all times, which means they can quickly and easily take action and text, no matter where are when they see your ad. Once they have signed up, you can continue to engage with them and encourage them to visit your center.
Offers and Discounts
Offers and discounts provide motivation to get potential clients to start their exercise program. You can reward people who sign up for your SMS marketing program with a special, exclusive offer, such as a free day pass or a discount on a monthly membership or class package. The overall value is the main reasons that consumers choose to patronize a particular business over another. When it comes to taking action on a mobile offer, the value proposition is a significant driver for why people choose to take action.
Your SMS marketing program should not be just about attracting new members to your fitness center. It also works as a great medium for communicating with current members. It is possible to create groups out of your subscribers based on their demographics, behaviors, and status as a member. One group could be VIP members, to whom you can send special rewards. This may be exclusive offers and deals, such as a free personal trainer session, or it can be access to purchase or win special VIP gear.
Communicate with Members
Customer satisfaction is key to maintaining your membership numbers. Although there will always be some members who leave your gym for reasons beyond your control, there are some things you can do to keep your members happy so they continue to come back and even bring along friends. SMS marketing provides a way to communicate with your clients. This could be to remind them about classes, especially those who have already signed up for one. It is also possible to send out schedule changes, even if they are last minute. Most text messages are opened within just a few minutes, making it the ideal communication channel for last minute messages.
Keep Your Members Motivated to Come Back
You can send tips and motivation to your members that they can read anywhere
There is much more than just customer service, offers, and deals for which you can use your text message service. It is may be used as a way to motivate your members and support them in their fitness goals. You could create a digital personal trainer that sends out texts to clients to keep them on their path. You might send out simple, motivational messages or generally helpful information, such as nutrition and fitness tips. If you have personal trainers or nutritionists who work in your fitness center, they can also use your mass texting program to communicate with their clients to keep motivating them to continue on their fitness journey.
With the right SMS marketing strategy in place, it is possible to increase your new membership numbers while also helping to retain your current members. This versatile medium can be used to promote your club while also helping to support your current members achieve their fitness goals.
Ready to see how it can help your fitness center increase membership? Try ClubTexting for free.