Last week Reuters ran a story on the prospects of the mobile advertising market--all signs point to extraordinary growth.
The more than $500 million mobile advertising market looks set to multiply in just a few years, helped by new technologies and the spread of more advanced phones.
"It will certainly be in the $4.5 to $5 billion range in terms of the marketplace (in five years)," he said, adding that estimates for the annual market now range from $500 million to $900 million.
"I think you need to be there. That's money that's coming from some place. It's coming from other media," Falco said.
Strategy Analytics, one of the most cautious forecasters on mobile advertising market growth, has forecast global mobile advertising market will reach $574 million this year and grow almost three-fold by 2010.