Insight Express put out an important new study this week:

MARKETERS STRUGGLING TO ENGAGE ELUSIVE 18- to-24-year-olds need look no further than mobile devices, according to new findings from market research firm InsightExpress.

Members of Generation Y now use their mobile phones to take 76% of all personal calls, according to an online survey of some 2,000 young mobile device owners in October, conducted by Stamford, Conn.-based InsightExpress.

Over half of the Gen Yers--or 56%--report spending time looking for new things to do with their mobile phones. That engagement leaves the door open for marketers to reach young consumers with short attention spans and busy digital social lives.

Read the entire article at OnlineMediaDaily.