BrandWeek is reporting on an exciting development in the mobile couponing space:

McDonald’s is dialing up mobile coupons for a regional test at 113 locations in Utah, Wyoming and Nevada. Consumers can receive one of the chain’s new iced coffees for free when they use a mobile coupon at participating stores between April 7-27.

So how does it work?

Customers are asked to go to cellfire.com or text “mcd” to 22888 to receive the application. Upon signing up, they receive a unique redemption code that consumers show the McDonald’s cashier. Once registered, they can receive future offers from other  merchants as well

Read more @ BrandWeek.