In recent weeks, we’ve been hearing rumors that companies are canceling their mobile display advertising budgets. But when we looked into it, we found that overall demand for mobile display advertising is actually increasing.
What we’ve started seeing over the last few months is that advertisers increasingly buy ads based on experience they gained testing the medium in recent months. The main driver appears to be successes brand companies have had particularly with iPhone users. This upwards trend has a good shot to continue next year, even though the full effects of the downturn have clearly yet to play out.