Cash-strapped young mobile phone users don't mind ad-supported content--but there is a price tag. They want it for free--or nearly free.
A study by the U.K.-based Mobixell Networks, an mobile advertising network, says 35% of 16- to-35-year-olds would use more ad-funded multimedia messaging services (MMS) if those services were offered for free or at a discount. Twenty-nine percent also say they would use more video services if offered for free or at a discount.
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