Text messaging dominates mobile marketing at the moment. But what does the future hold?
Revenue from mobile applications will top $25 billion by 2014, according to Juniper Research. The market researcher says this growth will occur because of "a raft of store launches targeting both high-end and mass market handsets."
As Apple has already distributed 1 billion apps for the iPhone, you can imagine how many impressions $25 billion dollars worth of apps could deliver if even a fraction of them were to include advertising.
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