Mobile Comic Books Are Catching On

Last week's Washington Post included an interesting story about the growing popularity of mobile comic books. With their graphic content, short size, and devoted fanbase, mobile comic books seem like a revenue generating mobile data service that just might do well for itself:

Sean Demory realized a long-held dream of becoming a published comic book writer when "Thunder Road," a post-apocalyptic adventure he developed with artist Steven Sanders, was released.

"I've been plugging away and pitching things for 15 to 20 years," Demory said. "This is the first one that landed in fertile soil."

But don't look for the tales of Merritt and his buddies on the shelves of a comic bookstore or even the Internet. "Thunder Road" is the first comic book released in the United States exclusively via cellphone, part of a lineup of mobile comic books offered by Kansas City-based uClick.

"It opens up a market that wouldn't necessarily be seen as a traditional comic market," Demory said of the launch last month.

Several companies are experimenting with putting printed material on mobile phones, including publisher HarperCollins's announcement this summer it would begin putting excerpts of new books on Apple's iPhones.

Mobile comic books are still in their infancy in the United States -- uClick says it's grown to about 55,000 readers a month in the first year of offering its GoComics service.

But it touches on two strengthening trends: Comic book creators looking to leap to the digital arena, where production and distribution are cheap, and the demand by wireless providers for data-rich applications to drive future revenues.

"Obviously comics have a pretty large following," said David Oberholzer, associate director of content programming for Verizon Wireless, which offers GoComics along with competitors AT&T and Sprint Nextel. "You want to mimic what's out there already and have that on your deck."

For $4.49 a month on Verizon, or $3.99 a month for AT&T and Sprint, subscribers can view nearly a dozen different traditional comic books. There's also a separate subscription service for Japanese comics called manga.

Read the entire article at the Washington Post.

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