Mobile Entertainment Forum Announces 2007 Awards Shortlist

For the past three years the Mobile Entertainment Forum has been handing out awards in the mobile sector ranging from best handset to best music service. After a quote, we'll take a look at the short-listed candidates:

From Maidenhead to Moscow to Mumbai, this year’s Meffys entries revealed an incredible global diversity, proving that these awards have become an established fixture on the international mobile entertainment industry’s calendar.
Rimma Perelmuter, MEF Executive Director, said: “This year’s entries proved that the mobile entertainment industry is set to meet its global revenue target of $38 billion by 2011, with an array of applications and services that make it easy and appealing for the consumer to discover and purchase content on the go.  The stage is now set for an amazing awards show in Monte Carlo which is a fitting location to showcase the leading mobile entertainment companies from around the world.”

And now, for the nominees:

The Games Award
Digital Chocolate – “Tornado Mania!”
Glu Mobile – “Brain Genius™”
Electronic Arts – “UEFA Champions League 2006-2007”
Gameloft – “Miami Nights”
I-play – “The Fast and The Furious Tokyo”

The Music Service Award
Omnifone – “MusicStation”
Mercora – “Mercora M”
Hingi – “Hear It ‘N’ Get It”
Groove Mobile – “3 MusicStore"
Orange – “Orange Music Store powered by Musiwave”

The Artist Campaign Award
Sony Ericsson – “Christina Aguilera campaign 2006”
Nokia – “Dirty Pretty Tunes: Nokia N91 launch”
Endemol Digital Media – “Get Close to…Sugababes”
Parlophone/New Visions – “Lily Allen Mobile Site”
Mercury Music Group – “Ludacris Three Front Room”

The TV & Video Service Award
The Hyperfactory – “Adidas +10 Challenge 3G Campaign”
Endemol Digital Media – “Get Close to…Sugababes”
KTF-MBC-Net&TV – “Mobile TV Project”
QUALCOMM – “MediaFLO System”
Rhythm NewMedia – “World’s First Ad-supported Video”

The Technology Innovation Award
Bango – “Bango BillRank Technology”
Alltel Wireless – “Celltop”
Graphico New Media – “Momentum Mobile Platform”
Realeyes 3D – “Motionized™ Handset”
ShoZu Inc – “ShoZu”

The Content Award
Refresh Mobile – “Mobizines”
Hungama Mobile – “Kingfisher Mobile Calendar”
Fox Mobile Entertainment / Jamba – “Boratisodes”
Endemol Digital Media – “Get Close to…Sugababes”
Player X – “geekTV”

The Innovative Business Model Award
3 UK – “Ad-funded Content on 3UK”
AdMob – “AdMob Marketplace”
Amobee – “Amobee Media System”
Muzicall – “RBT.4.ALL Programme”
MX Telecom – “Unified Short Codes”

The Communities & UGC Award
Orange – “Buff or Rough?”
Jumbuck Entertainment – “Fast Flirting”
Loop Mobile – “MOKO”
Pitch Entertainment Group – “Pitch”
Mowave – “Self Central”

The Search & Discovery Award
MCN – “DoCoMo D903i FM Radio Search”
mobilePeople – “liquid mobile search”
InfoSpace Europe – “InfoSpace Mobile Search”
Orange – “Orange Mobile Search”
Roundbox – “TV Guide Mobile ESG”

The Handset Application Award
Didiom LLC – “Didiom”
NewBay Software – “PIXOTA”
ShoZu – “ShoZu”
Sprint – “Sprint NFL Mobile”
Roundbox – “TV Guide Mobile ESG”

The Marketing Campaign Award
Qwikker – “Branded Mobile Application”
Hungama Mobile – “Hutch & Casino Royale Campaign”
The Hyperfactory – “Johnson & Johnson DEFINE 3G Campaign”
Nokia – “Music Recommenders”
Vibes Media – “Vibes Media’s Pirates Campaign”

The Mobile Entertainment Handset Award
Nokia – “N95”
Sony Ericsson – “W880”
HTC – “HTC Advantage”

The Mobile Entertainment Operator Award
3 UK – “X-Series”
Orange – “Content Everywhere“
Telenor Norway – “Mobile Entertainment for Customer Empowerment”

Read the entire article at the Mobile Entertainment Forum website. (via

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