2009's holiday season was the largest mobile ad season to date. However, early indicators show that 2010 will blow 2009 away in this department. Experts predict that companies will spend more money than ever on mobile marketing campaigns this upcoming holiday season. More people than ever before will be searching for coupons and deals via their smart phones, and companies will be sure to deliver.

“Brands and marketers that do not include mobile in their holiday marketing plans this year will miss out on a growing number of consumers who will be considering products via their mobile devices, especially those with advanced smartphones who search and browse products and brands,” said Neil Strother, Kirkland,WA-based practice director at ABI Research.

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