To get the most out of your text message marketing campaign, you need to have a large pool of subscribers. How do you get there? There are many different avenues you can take, but some of the simplest yet most effective ways rely on the marketing and advertising efforts you already have in place.
Looking for some ideas for no-fail solutions to build your SMS marketing campaign? Try the following.
Tap Into Your Email Subscribers
Your email subscribers already follow you on one channel, so they are an easy group to target for texting.
Consider creating email and text marketing campaigns that complement one another. Use your marketing emails as a way to inform clients about your texting program. Include a call to action in your email messages inviting subscribers to sign up to receive your text messages.
Just make sure that you provide incentives as to why it is important to join both, such as exclusive deals and information. For example, you might have an email newsletter that promotes your new products or services while your texts focus on providing offers and deals. Your clients will not wish to receive emails and texts that say the same thing.
Leverage Your Social Media Followers
Your social media followers already like your company enough to follow your posts or tweets, so why not encourage them to join your text marketing program?
How do you do this? You could run a text-to-win contest and promote it on social media. You can also incorporate your text marketing information into your social media profile. Occasional posts promoting your texting campaign, especially if you're sharing exclusive offers and deals, also encourage more people to sign up.
Use as a CTA on Print Ads
Another easy way to promote your text message marketing program is to incorporate it into your existing marketing collateral. It makes for a strong call to action on all your print ads. No matter where people see your posters or print ads, they can grab their phone and text the keyword to your number.
Incorporate onto Your Website
Another place ripe for promoting your texting program is your website. When people sign up for an account, include a place for receiving text alerts just as you do with your email newsletters. Incorporate your keyword and number into a graphic that is on all of your pages as a way to communicate with you.
Don't Forget Your Other Media and Ads
Post your texting info on your menu, posters or other marketing material in your store to capture current customers.
There are many other ways in which you can simply leverage your existing marketing collateral to promote your text message marketing campaign to grow your list. A few examples include:
- Event announcements
- Event programs
- Podcasts and radio shows
- YouTube videos
- TV and radio advertisements
- In-store signs and posters
- Flyers and brochures
The big takeaway? Let people who are already interested in your business know about your texting campaign. This might include those who already actively follow you on another medium, such as your email newsletters or social media accounts. It might also include targeting potential customers via your website.
Through leveraging your own properties and marketing collateral that you already produce, you also reduce costs for promoting your text message marketing. Before you know it, you will see your subscriber list start to grow. Contact us to learn more about building a strong SMS marketing campaign.