Obama Campaign Almost Ready To Accept SMS Donations

It looks like political text-to-donate has rapidly become a reality. Reuters reports that Americans can expect to see prominent call-to-actions in the next week or so:

In the coming days, voters are likely to start seeing a message on video screens at Obama rallies, at the end of ads or on fliers, encouraging them "to contribute $10 to Obama for America, text GIVE to 62262." The numbers spells out "OBAMA."

The campaign of Republican Mitt Romney, Obama's rival in the November 6 election, will soon start accepting donations as well, a campaign official said on Thursday. Its number is expected to be 466488 ("GOMITT"), already used to contact supporters by text.

It appears that the campaigns are wrapping up carrier negotiations:

Marking the beginning of what could be a revolution in U.S. campaign finance, the Obama campaign said on Thursday it is wrapping up agreements with Verizon Wireless, Sprint Nextel Corp, U.S. Cellular and T-Mobile USA - a unit of Deutsche Telekom AG - to open the floodgate for donations by text this week.

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The Obama campaign said agreements with other phone companies - including AT&T Inc, the second-largest after Verizon - were anticipated "in the near future."

Read more at Reuters. Want to reach out to voters? Learn more about text messaging for political campaigns.

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