MobileTechNews has the details on a Telephia Premium SMS report, and the news is great:

Premium SMS revenues totaled more than $273 million, making up 32 percent of mobile content revenue in Q1 2007, according to Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets.
...
Download purchases paid for via premium SMS (at off-portal storefronts) totaled nearly $215 million, accounting for 79 percent of premium SMS revenue. These off-portal storefront purchases include content such as ringtones and horoscopes. Voting/sweepstakes entries generated more than $35 million. While voting/sweepstakes entries generated only 13 percent of total revenues for premium SMS transactions, they represented 47 percent of premium SMS volume, equaling more than 34 million transactions.

Can anyone say American Idol?

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