Report: Text Messages Sent To Grow To 2.3 Trillion In 2008

Think Text Messaging isn't an important marketing platform? Think again:

Gartner estimates that about 1.9 trillion messages were sent this year and next year will see 20 percent growth to reach the 2.3 trillion mark.

Now before you say, 'wait a minute, you're talking about Europe, not the States,' consider this:

Gartner notes that the least amount of growth will come from Europe, where use is leveling off and may even reach its zenith this year. North America, on the other hand, will see significant growth. We're expected to send more than 300 billion messages, up from 189 billion in 2007. That means North America alone will account for roughly 25 percent of the growth in message use in 2008.

Are you communicating with your customers through SMS Text Messaging yet? If not, it's time to get in touch with Club Texting.

Read more at Information Week.

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