160 Characters is reporting on some stunning SMS growth:
Global mobile data revenues from services other than SMS exceeded US$10 billion in 1Q07 according to Informa’s World Cellular Data Metrics (WCDM).
The total of US$11.3 billion compares with US$8.1 billion in 1Q06.
The figure means that nearly one third of mobile data revenues now come from non-SMS services, suggesting operators’ investments in advanced technologies are finally reaping rewards.
But this does not mean the end of the road for SMS. Worldwide SMS traffic was up year-on-year by around 50% to more than 620 billion messages in 1Q07 according WCDM. SMS revenues were up 23% over the same period, helping total data revenues to reach US$34.3 billion in the quarter, the highest ever. The higher increase in SMS traffic compared to revenue reflects lower SMS tariffs and the greater availability of bundled packages.
Bottom Line: Every day more and more people use SMS text messaging to communicate, which begs the question, are you using text messaging to reach your customers yet?