Sony Bluetooth Campaign Yields Results

Sony's Bluetooth based mobile marketing campaign has produced some great results:

The four-week campaign placed Bluetooth-enabled units in theaters in more than 17 states, inviting moviegoers to download content like audio and video clips for the upcoming film (which the company declined to name) as well as a reminder that prompted them on the night before the movie's release.

Read more at MediaPost's Online Media Daily.

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