Use bulk texting to get more patrons through the door on game days.
The MLB regular season has begun, and restaurant and bar owners are stepping up their marketing efforts to reach more patrons on game days. If your business is running some special promotions in honor of baseball season, there are a number of ways to spread the word to potential customers. Bulk texting is one tried and true marketing approach to consider. Here are three ways that your business can use mobile marketing to get your audience's attention on game days.
Offer VIP Deals to Your Mobile Subscribers
If you want to attract more customers for baseball season, consider running a special promotion for your existing mobile subscribers. Offering loyal customers an exclusive deal, such as a discount on meals or a free beverage or appetizer, will make them feel valued and excited about connecting with your business via text message. Whether you are interested in running a promotion related to the first home game of the season or you are hoping to get more patrons through the door to watch a storied baseball rivalry, bulk texting can help you accomplish your goals.
Use a Multichannel Approach
Are you interested in growing your mobile subscriber list as we head into baseball season? One effective way to do this is through a multichannel marketing campaign. For example, you may want to do a direct mailing to potential customers who live nearby letting them know you're offering special promotions related to baseball season. As part of your mailing, you can include a long code where customers can send text messages in order to opt-in for exclusive deals and discounts. Consider adding the same long code to printed advertising in your restaurant or pub as well. Using a multichannel marketing strategy can help give your mobile subscription list a much needed boost.
Don't Stop with One Message
Bulk texting isn't just about sending one message to your mobile audience. It's about creating an engaging dialogue over time. While your goal may be to increase foot traffic to your business for one specific game, you can also use mobile to attract more customers the next time around. Is your business offering a special menu in honor of the 2015 MLB season? Do you have any interesting baseball promotions or news to share? Instead of communicating with customers just once, use bulk texting as a tool to get the word out about happenings at your restaurant or pub for the duration of the baseball season. Just make sure to strike the right balance in terms of how many messages you're sending. You want your audience to be excited to hear from you, not annoyed by too many texts.
Attract more customers to your restaurant or pub using mobile marketing.
Are you a restaurant or bar owner that's interested in making the most of the 2015 baseball season? Consider stepping up your mobile marketing efforts to attract the attention of a larger audience. Offering VIP deals to existing mobile subscribers, growing your subscription list with a multichannel marketing effort, and engaging with your audience over time can help you boost your business. If you are interested in getting started with a bulk texting campaign, try Club Texting for free today!