Text Messaging Passes First National Test

We recently told you about Barack Obama's text messaged VP announcement. WSJ has some closure on the story:

The Obama campaign's decision to announce the likely Democratic nominee's vice-presidential pick via text message was perhaps the highest-profile platform yet for the burgeoning medium. The campaign appeared to have largely pulled off the feat.

...

AT&T, Verizon Wireless and Sprint Nextel, the three largest wireless carriers in the U.S., reported no major issues, though they noted that text campaigns don't send every message simultaneously. A Sprint spokesman said it delivered the majority of its text messages during the first hour, with the last batch delivered about 5 a.m.

Read more at the Wall Street Journal or visit Club Texting to learn about text messaging for political campaigns.

 

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