You probably focus a lot on the sales funnel. You look to find ways to bring more people through it, as well as determine where there might be some hiccups. SMS marketing provides an opportunity to hit potential customers at every aspect of the funnel. It is highly adaptable, so it easily fits into any or all of the efforts you put into creating leads and converting them into customers down the line.
Bringing in Leads
SMS marketing might be a permission-based marketing tool, but that does not mean it cannot provide assistance at the top of the funnel. It is a highly versatile medium and one of its great potentials is as a powerful call to action. Including a keyword and number to text on existing marketing collateral increases the number of people who act on it. This can help you to reach more people as potential leads to start the journey into your sales funnel.
Nurturing Potential Customers
Once you have people in the funnel, it is time to start nurturing the leads into customers through building a relationship. Having people opt-in to your SMS marketing program provides a way to engage them and keep in touch with them. It is important that you do this wisely.
People are open to receiving texts from brands, but they still expect there to be value in the texts. Take the time to build content of value that speaks to your target audience. This might be in the form of reminders, information about your company, deals, and coupons or helpful information. Be careful not to oversaturate your leads with messages. The best frequency is typically between two and four texts per month, although you might find that your audience prefers more or less frequent texts.
Converting into Action
Once you have built a relationship with your potential customers, it is time to convert them into action. Text marketing programs provide several ways to do this. You can send out offers and deals that inspire customers to act. You can remind customers about exciting events, run contests to increase engagement, or provide other programs that get people interested in your goods or services. Take advantage of the immediacy of texts by sending out timely deals, especially those that quickly expire. This will motivate people to act.
Customer Retention
SMS marketing also helps you to retain customers. Not only do you have a way to remain engaged with customers that is more effective than email, since texting has eight times the engagement rate of email, but it also serves as a solid customer service tool. Customer service has become an increasingly important component of sales because people more and more use their emotions to determine where to shop rather than prices. Many customers prefer to deal with customer service issues through text. By offering this, you will create a positive relationship that will translate into customer retention and loyalty.
It is easy to fit SMS marketing into each component of the sales funnel. It provides a versatile and cost-effective way to draw in potential leads, engage with them, convert them, and retain them so that you increase the number of customers and grow your business.
Ready to add this to your sales funnel? Try ClubTexting for free.