An effective text message marketing campaign can help you reach more customers.
Have you ever opted out of a text message marketing campaign? Chances are you have. Perhaps you opted out of receiving communications from another business because the messages came too frequently, or maybe the content simply wasn't relevant for you. If you are thinking about using text messaging to reach new customers for your business, it's important to learn from others' mistakes in order to increase your conversion rates. Here are three of the most common reasons that consumers reject text message marketing campaigns.
The content isn't relevant or helpful to them
One of the major reasons why potential customers opt out of text message marketing campaigns is because the content simply isn't relevant or helpful. Businesses may make the unfortunate mistake of targeting the wrong audience or excluding incentives from their text campaigns. It's important to remember that consumers are more likely to opt-in to campaigns that provide them with a special discount or incentive in exchange for their subscription. Taking the time to do some research ahead of your campaign can help you effectively target the right audience and come up with an enticing offer that your potential customers simply cannot refuse.
They are receiving too many messages
Message frequency is an important consideration with any text message marketing campaign. If you send too few messages, your campaign may not be as effective as it could be because your brand is unlikely to stand out among potential customers. Alternatively, if you distribute messages too frequently, recipients may become annoyed and choose to opt out of your campaign. A good rule of thumb is to make sure that every message you send creates value for your audience. Sometimes that means getting creative to come up with content that's helpful. Other times it means scaling back a little to exclude content which lacks substance.
The tone is inappropriate
Many potential customers choose to opt out of text message campaigns because of message tone. When it comes to text message marketing, your tone should be professional yet conversational. While you want to keep communications somewhat light, it's a good idea to avoid humor and colloquialisms when addressing potential customers. Coming across as too informal in your communications can cause your audience to reject your text message marketing campaign. Before you launch your campaign, think about how you'd speak with a customer on the phone and use that information as a guideline to develop a more effective text message marketing effort.
Maximize the return of your text message marketing campaigns by paying attention to message relevancy, frequency, and tone.
As with anything else in life, some marketing campaigns are more effective than others. Whether you're just getting started with text message marketing or simply want to improve your conversions, there are a number of things to think about. Potential customers may reject text message marketing campaigns if the content isn't relevant or helpful to them, if messages are sent too frequently, and if the tone is inappropriate. Use this information to help improve conversion rates on your next text marketing effort. If you're interested in reaching new customers via mobile, try ClubTexting for free today!